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John Jantsch's Duct Tape Marketing Podcast:

Podcasts are back in fashion again, but my view of why you should be creating interview style audio content hasn’t changed since I started podcasting back in 2005 or so.

Whether you ever plan to view your podcast as a show or publication or just another way to create a highly portable form of content, a podcast can open doors.

I’ve interviewed hundreds of interesting, influential and downright famous folks on my show over the years and many of these guests had no idea who I was when I asked to interview them – but they were drawn to the age-old media request of an interview.