The Best Social Media Books For Your Summer Reading

Posted by ZoeSummers under Social Media
From http://www.massplanner.com 3409 days ago
Made Hot by: sophia2 on July 27, 2015 12:31 pm

Looking to improve on your social media? Then here are a few great social media books I can recommend with all my heart, you'll know it all after this

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Comments

Written by Bloggingstart
3403 days ago

useful stuff :)

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Written by QueenMaa
3405 days ago

These books look very helpful for social media. Thanks for sharing this with us!

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Written by ZoeSummers
3405 days ago

Hey guys, glad you liked the article! :)

Of course, it all depends on your business. People always rush to be present on all the social networks at once and they get overwhelmed with all the information even before they get the chance to master at least one of them.

My recommendation would be to start small with one social network, and add a different platform to the marketing mix one step at a time. The obvious choice for many businesses is to start with Facebook. Most of their target audience are already on Facebook, so it makes sense. But sometimes you have better results on Twitter for example. Or if you have a small online store and you have nice pictures with your products, you have to include Pinterest in your strategy. LinkedIn is more beneficial for b2b companies, for example, and Google+ helps you a lot with SEO. As I said, it all depends on the niche you're in.

But as a general rule, you're better off with a mix of at least two social networks: Facebook and Twitter, Pinterest and Instagram goes hand in hand. When you're comfortable with two social networks, you can add another one like Google+ and LinkedIn. If your target audience consists more of teenagers you can consider Snapchat, Vine or Tumbler.

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Written by TekShouts
3406 days ago

Good morning and great article :D

From the books that you've read and your personal experience, what social media sites do best in the small business/local marketing world?

Let us know!

The Tek Team

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