BizSugar.com › Social Media › The Coca-Cola Fiasco of 1985: Why in Business It Can Be Important to Think "Inside the Box!"

In business, there are those who seek the next innovation. But in the public there are also "traditionalists" who like things just the way they are. The "New Coke" fiasco of 1985 presents valuable lessons to business-owners, advertisers, marketers and freelancers alike. Sometimes it's no good to mess with tradition!