The Gap, once famed for its funky TV commercials, is promoting its new line of denim wear not on television but on Web advertising and social media. The new ad campaign, titled “Born to Fit,” includes no TV commercials and places a greater emphasis on Web advertising and social media — Facebook, specifically — than any effort in the retailer's history. Offline, there are print, cinema and outdoor ads, but all will drive consumers to the initiative's Facebook page. The effort launched on Thursday, August 13.
The Gap Steps Up To Social Media


From http://community.zdnet.co.uk 5156 days ago
Who Voted for this Story
Subscribe
“Amazon is an interesting place. Most companies do a terrible job branding,...”
“Ross: I would like to get my merch store on Amazon ready. I wonder if I...”
“Eyel: I have to scroll through this piece during the weekend.
All the...”
“Adam: I will read the review. I am leaning towards testing out Publer in...”
“Joel: I hear you! Have the self ordering system fixed the lines, or not?...”
Comments
5156 days ago