The Gap, once famed for its funky TV commercials, is promoting its new line of denim wear not on television but on Web advertising and social media. The new ad campaign, titled “Born to Fit,” includes no TV commercials and places a greater emphasis on Web advertising and social media — Facebook, specifically — than any effort in the retailer's history. Offline, there are print, cinema and outdoor ads, but all will drive consumers to the initiative's Facebook page. The effort launched on Thursday, August 13.

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Written by lyceum
4654 days ago

I don't see any article, only a page with the title, "Christian Harris."



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