The golden rules of a successful social media strategy

Posted by cendrinemedia under Social Media
From http://www.creativeramblings.com 4244 days ago

I have had this idea at the back of my mind for several months already. And now is the time to share it with you. Whether I facilitate workshops or advise clients, I often find myself having to explain what the phrase social media strategy stands for. Usually, people realize that they have been implementing a strategy all along. And, lo and behold! The door to a world of opportunities -- and great ideas -- suddenly opens for them.

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Comments

Written by Sian Phillips
4242 days ago

Brilliant idea Cendrine. I have never had a strategy in place as far as I know. I just chat and share and help. So I guess to put that into a strategy it would be as follows:-

Engage with people, never ignore comments unless they really aren't worth acknowledging.

Chat to people and make them realise you are real - you may be a front for your business so humanise it to make it more accessible.

Don't be rude, confrontational or a bully. Be careful expressing an opinion as sometimes it can come across as arguing. Ensure you make it known it's just your opinion and of course people can agree to disagree.

Have respect for other people on Social Media - remember they aren't just an avatar, they are a person, and you wouldn't go up to someone in the street in front of a crowd and shout abuse or be disrespectful.

Share great posts or connections when you can - this may then be reciprocated but more importantly you are helping other people and spreading some good info.

Help people where you can - if you have an expertise then have a search column for it on Twitter and answer those you can help with.

Most of all - be yourself.

Thanks for sharing on Bizsugar.com as always Cendrine

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Written by lyceum
4244 days ago

Cendrine:

You have to start with answering the question "why" you are in business and why you should use social media at all.

Ask more questions: Where are you customers online? What are your objectives with your social media activities? Then comes the strategy along together with the tech. tools. These ideas are presented in the Groundswell book by Charlene Li & Josh Bernoff.

One rule could be to have a calendar, scheduling your social media activities during the week, months, with milestones places on a timeline.

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