BizSugar.com › Social Media › The growth of online retail and the increasing importance of digital communication

Almost every type of communication now has a digital element to it. This is particularly crucial in retail where we are currently seeing a major shift in consumer spending habits from offline to online.

A few years ago fashion designers would not have entertained the idea of putting their precious collections on the internet, but today it has become the be all and end all. Without a digital element to your campaign, it’s almost worthless.
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