BizSugar.com › Social Media › The lesson for businesses from the Justine Sacco incident

When a PR pro named Justine Sacco posted a racist and generally offensive tweet last Friday, then got on a 12 hour plane ride to South Africa, she probably had no idea what was about to go down, but by the time she landed, she had been swept up by the power of the social internet and lost her job in the process. But businesses should not be scared by this, they should learn from it.