BizSugar.com › Social Media › The LinkedIn Lowdown: PPC Ads for Small Businesses

With over 120 million registered users, LinkedIn has quickly become the go to social network for business professionals. Sharing everything from past experiences to leadership positions, a wide variety of businessmen use this dynamic platform to effectively find jobs, hire personnel and make connections. Yet so many people are still highly unaware of the features available on this network to help effectively generate leads. Unlike other social media platforms, LinkedIn garners a specialized set of user information, giving businesses the opportunity to target and connect with a specific group of members through business profiles, instant updates and, most importantly, display advertisements. That being said, it’s time to find out what sets these PPC ads apart from the rest.