The Most Important Traits for Successful Social Media Managers

The Most Important Traits for Successful Social Media Managers - https://sharethis.com Avatar Posted by amabaie under Social Media
From https://sharethis.com 32 days ago
Made Hot by: ObjectOriented on September 17, 2019 10:21 am
“Judgment is critical for a social media manager. Social media requires interaction in real time. Delegating social media to an intern could be a potentially existential catastrophe. That intern has to decide when to respond to a question, a flame, or a complement…and when to escalate it. Supervisors might not always be available, so that intern has to decide whether to wait or go ahead on his/her own. When responding, the intern has to decide what to say. We’ve all seen examples of how one misplaced, well-intentioned but clumsy comment on social media can bring down politicians, celebrities, and corporate leaders. Whoever manages a company’s social media should be experienced, familiar with the company culture, familiar with the social media platforms it uses, and above all, should have a well-honed sense of judgment.”





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