BizSugar.com › Social Media › The Numbers Gap: How Many Social Media Members Are Really Active?

The actual numbers of active users of social media sites are important to businesses that are considering advertising on those sites. You want to reach an audience of real prospects who are receptive to your products.

However, while the overall number of people who establish an account on services like Facebook, Twitter, and Google+ may be high, many of those members rarely or never use the services, and many accounts are duplicates or fakes.