BizSugar.com › Social Media › The Shocking Truth: Customers Don't Want to Engage With Your Company

The conversation around brand loyalty has been on a steady decline since the advent of social media.

Ever since the term "engagement" snuck into the picture, marketers have been blowing smoke about how important it is to regularly engage with customers, touting the untold benefits of regular contact.

The problem is that this belief couldn't be further from the truth. Most consumers do not care about how much you engage with them--and I have the data to prove it.

But there is a "secret sauce" that is guaranteed to increase brand loyalty, and it's closely tied to how you position yourself among the competition, not how many interactions you force on prospective customers.