BizSugar.com › Social Media › Thinking About Using a Third-Party Social Media Tool for Your Content? Read This First.

Putting your trust as a marketer or brand in third-party social media tools to manage all of your posts can be a bit scary.

You might be wondering:

Are my posts getting optimal reach and engagement?
Do social media platforms penalize third-party tools?
Are third-party tools really worth the cost?
These are some of the most common questions our customer advocates receive on a daily basis. And up until this research, we haven’t had any concrete data to say “yes” or “no” to whether or not third-party tools affect the reach and engagement of posts.