BizSugar.com › Social Media › Three Reasons to Consider Podcasting For Your Small Business

Your small business marketing plan is all about getting the word out, attracting new customers and keeping the current ones, right? Is there any marketing tool that can do all three of these things? One of the most effective marketing strategies is to reach your audience where they are. But if you can cultivate that audience and build a loyal, engaged community, every additional marketing effort you make will have a bigger effect. If you feel like your marketing efforts are getting stale, your next step should be to consider creating a podcast for your small business.