We are entering a pivotal time for social media marketing, particularly those who want to leverage content to play the online game. It’s crucial to come to the table with not only a strategy, but a darn good one. The opportunity is there, but it will require courage and hard work. Do you have what it takes?





Comments


Written by tiroberts
1467 days ago

Great stuff. Thatnks for sharing your insights.



Written by lyceum
1470 days ago

Rachel: Great to hear! ;)

All the Best,

Martin



Written by lyceum
1471 days ago

Rachel: The future looks bright! I subscribe to be personal, so the third thing resonate very well with me.

"In order to build trust, we must have the courage to put ourselves out there." Know - Like - Trust...



Written by centralpawebster
1471 days ago

Good for you! You're ahead of the curve!



Written by HeatherStone
1473 days ago

Wow, Rachel! That's quite a statistic! Online data will increase 500 percent by 2020? Unreal! Just think of the competition your blog posts and tweets will face by then! What's your personal feeling about the kinds of content we'll need to stand out from the crowd in a future of such dramatically increased volume?



Written by HeatherStone
1461 days ago

The bit about pay to play -- especially on Facebook -- is certainly out there and being discussed. But in a sense, even this doesn't guarantee visibility. At least, it doesn't guarantee the kind of visibility that will necessarily edge out your competition who will inherently be doing the same thing. So -- though it's not popular to say -- I think there's also the same old marketing need to do what it takes to stand out from the pack and do something different. Just my two cents, but it's the one thing in marketing that may never change.



Written by centralpawebster
1473 days ago

It is startling, the amount of content that will continue to increase on the web! Personally, I think integration is key. Partnerships and creative campaigns to leverage not only social media but traditional media, as well.

As content grows, we will need to spend a few dollars to have our message heard, as well. This is non-negotiable on Facebook, especially.

Overall, remember to humanize. We have the best shot at reach another person, by - well - being a person.



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