In a recent study of 5,000 Facebook business Pages, social media analytics company LocoWise revealed that, in March 2015, the organic reach for Pages with at least 1 million likes was at 2.27 percent. Those at the opposite end of the scale (under 1,000 likes) reached almost 23 percent of their audiences.





Comments


Written by HeatherStone
1998 days ago

A lot of interesting ideas here, Cendrine. The question is, with Facebook reach seemingly continuing to decrease for individual brands, is it better to try to increase your reach here or perhaps invest a bit more time on other platforms with fewer users overall but greater reach?



Written by cendrinemedia
1988 days ago

It depends on your goals and your audience. There is no one-size-fits-all answer. :-)



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Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!