BizSugar.com › Social Media › Tips to Measure Your Brand's Social Media ROI

The Social Media has become every online entrepreneur’s indispensable tool. But it is not very easy to find out if all the time you spent promoting your products and engaging with your customers on Facebook or Foursquare has been reaping rewards, and this can frustrate you a little.

ROI or Return On Investment is more than just about the money you spend and the money you earn. It is also the value you obtain from social media based on your campaign objectives.