BizSugar.com › Social Media › Top 10 Social Listening Tools

Social listening means monitoring feeds and platforms for references to your brand, products, competitors, and related keywords, and then taking the extra step to analyze and comprehend what’s being said, who’s saying it, and why, so that you can take action based on that information. That might mean proactively reaching out to convert a potential customer, or it might mean fixing an issue with your product or business operations that’s been pointed out to you.