Top myths about social media for business #2: "Don't need it -- we have SEO"

Posted by resonancesocial under Social Media
From http://resonancesocialmedia.com 4835 days ago
Made Hot by: James John on September 6, 2011 12:06 am

Our new series, "Busted! Top 10 Myths About Social Media for Business" continues with a look at the question of whether companies with strong SEO need even bother with this social media thing.

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Written by businessavante
4827 days ago

That's a good question, Susan - and, Hi Rachel.

Two cases where the usual online "rules" need not apply are the trades, as Susan suggests, and some artisans who hand craft one-of-a-kind items, like a master bladesmith creating expensive art knives, for example. I've read articles that say every website needs to be up to date, professional looking, easy to navigate, etc. It's likey that the artisans are used to relying on postage-stamp sized classified ads in the back of niche magazines (for example Blade Magazine, or Knives Illustrated in reference to the example above). Many of these one or two person shops are so in demand they have waiting lists of several Years. How would social media or a snazzy website help them when they already have more work than they can handle? Funny thing is, one person replied that he didn't care - he wouldn't hire movers who had an out of date website - just for that reason alone. He felt if their website was out of date, they probably weren't good movers (that he wouldn't risk letting them handle valuables, for example), and he chose a different mover with a snappier website based on that belief.

Duncan

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Written by JackieP
4827 days ago

Duncan

I suppose that just shows the perspective of the person doing the buying. I totally agree with the if it aint broke don't fix it scenario.

You don't have to do social media, have an ebook, blog, or any of those things if it doesn't suit the methodology or goals of the business.

As for people selecting based on website presentation, the average person wouldn't know a bad website from a good website (unless they had some insight into the industy) that fact can be proven over and over again by the thousands of but-ugly websites out there, that make shittonnes (technical term) of money.

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Written by m4bmarketing
4827 days ago

My question is what about businesses like plumbers or other tradies that are out during the day servicing clients. As they are strapped for time do you think they should still include SM (aside from perhaps a blog?

Susan

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