The 2010 FIFA World Cup has officially started today in South Africa, making it the first since the explosion of social media. In order to make it easier for viewers to follow news and updates about specific teams and matches, Twitter has launched a World Cup page.

The World Cup page displays upcoming matches, Top Tweets, and Twitter staff picks for relevant users to follow. Fans have a unique opportunity to connect with players, teams, and brands using Twitter to be a part of the matches in a different way. They are also providing a list of suggested accounts to follow during the tournament and a World Cup theme for your profile page.

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