BizSugar.com › Social Media › Use Social Media Analytics to Study Your Customers

There was a time when you would have needed a focus group to figure out what customers thought about your brand, product or service. No more. Sites like Facebook, Twitter and many others are overflowing with data about what customers think. All you need to do is listen. Enter the era of social media analytics. What can you learn about your customers and how to market to them more effectively.