BizSugar.com › Social Media › Use Twitter and Facebook to Boost Your Search Engine Optimization

The rise of social media in the past 5 years is something that no one really could have predicted at the beginning of the internet age, but as sites like Facebook and Twitter have become more popular, more and more web content flows through them in the form of links. Previously, top search engines, including Google, didn’t include links shared on social networking sites when calculating a website’s search engine ranking; however, that has changed recently. Both Google and Bing admitted back in December that they now crawl public Twitter and Facebook feeds for links that contribute to search engine ranking.