Using SNS (Social Networking Services) To Stretch The Traditional Spend

Posted by bloggertone under Social Media
From http://bloggertone.com 4436 days ago

I recently had one very refreshing conversation with a marketing director in the FMCG industry. This particular individual was very clear about the role of social media in their marketing plan – it had one core purpose: to communicate their brand to a younger audience

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Comments

Written by nialldevitt
4431 days ago

Hi Connor, great post and thanks for providing a super example! The key take away for me is interaction. In other words, don’t treat social in isolation or think of it as something completely different. When I consult with clients, I always start by asking them: what are the existing business goals and how are your traditional sales and marketing supporting these. Social are layers of sophistication and tools that can be added to achieve these quicker, faster and better.

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