BizSugar.com › Social Media › Video Marketing Tips that Look Beyond the Creative

Earlier this month, America’s most creative minds ventured into Madison Avenue for the 8th annual Advertising Week, and with digital at the forefront of marketing, viral videos quickly became a hot topic at this year’s event. Ever since Wieden+Kenndy’s successful “The Man Your Man Could Smell Like” Old Spice campaign, brands everywhere have been fighting for the coveted spot of today’s latest viral sensation, but AdWeek panelists made it clear that this is not an easy feat.