BizSugar.com › Social Media › What Does the Success of FourSquare Day Show About the Value of Check-ins? - Internet

FourSquare is the hottest thing going in the location-based sector. Need more proof? Well, it can be seen in the massive success of the recent FourSquare Day. The annual observance, which started in 2010, generated 3 million check-ins with its 2011 campaign, up from 270,000 in the first year. It is another sign that shows just how much potential the geolocation sector has. More importantly, it demonstrates that now is the time to start taking advantage of these types of services.