What Good Are 3,000 Followers And No Relationship? « Social Media « Craig Sutton

What Good Are 3,000 Followers And No Relationship? « Social Media « Craig Sutton - http://craigsutton.net

Posted by craigsutton under Social Media
From http://craigsutton.net 5147 days ago
Made Hot by: waltgoshert on March 22, 2010 1:16 pm

Social media is the new black in marketing. But how can we really make our social media activities make a difference and have an impact on our business? Read about how you can increase the effectiveness of your social media actions and build a better following.

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Comments

Written by globalcopywrite
5137 days ago

Hi Craig,

Thank you for your thoughtful assessment on the use of social media tools. It's an area I've delved into a bit, too, and couldn't agree more. I had the same experience of people dropping me when I did a mass unfollowing. Frankly, I felt a weight lift. (By the way, I find the tool www.thetwitcleaner.com really helpful in assessing your Twitter network. I have no affiliation with them. I'm just a happy user.)

I've recently written about the dilemma of total strangers wanting to connect with me on LinkedIn. The comments have been incredibly telling. In the article I promote the LinkedIn policy of only connecting with people you know and trust. While many people have agreed with me, I've also had a fair bit of vitriol, name calling and consistent feedback I don't understand how to network. As you will appreciate, those comments have only strengthened my position.

Great post, good job!

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Written by skilledtradies
5140 days ago

i agree i have 25000 members in one of my email lists and poor management on my behalf has led to very poor financial conversions.. So i start again from the start

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Written by WayneLiew
5142 days ago

A while back, I started mass unfollowing too based on the same reason and I also found that once the exercise is completed, Twitter became a much relevant platform for myself. Apart from this, I also utilize Twitter Lists to categorize new followers so I can continue to discover new people to follow despite the continuous strive to engage with existing connections. Good post, Craig.

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Written by craigsutton
5146 days ago

Appreciate the comment! Relevancy in all things marketing is key in my opinion.

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Written by writerlyderv
5147 days ago

A good point, as a lot of people are reaching that stage of 'what next.' It's just like life. It's the quality of your contact that count, not just the quantity!

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