BizSugar.com › Social Media › Why People Unfollow Your Brand On Twitter: How to Prevent It

The bond between a brand and its customer is tied to a thin thread called “unfollow” on social media.

The breaking of this bond doesn’t come with the pre-warning “we need to talk.”

When they click on the unfollow button, you know you have broken up with another follower.

And you’re left wondering why people unfollow brands on Twitter. You can also face the Twitter Jail situation if you don’t follow the guidelines on Twitter.

To get answers, we need to ask, why do people follow a brand on Twitter in the first place?