Why Social Media and Sex Don’t Motivate Millennial’s and Baby Boomers

Posted by Warren Rutherford under Social Media
From http://tweakyourbiz.com 4350 days ago

Aggressive social marketers think that linking the sale of their product to sex will help them actually achieve a long term customer relationship? And the results are usually not positive but generation x, generation y, and baby boomers say not so fast.

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Comments

Written by elainerogers
4349 days ago

Warren, John - great post - SEX - in marketing speak, I agree it's the lazy way out. I and am both delighted you used my suggestions for your title, and disappointed you used sex to sell your article ;)

I think "Edutainment" has a huge part to play in maintaining interest - I know this from the training environment - learning need to be both educational / informative as well as fun! (and Niall's typo below reflects that).

Does sex sell? Yes. Is it going to be part of social marketing? It already is as far as I am concerned.

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Written by Warren Rutherford
4349 days ago

Good point Niall - perhaps it is more how it is being used in social media. It may need a different treatment and presentation.

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Written by nialldevitt
4349 days ago

Hi John, Hi Warren, sex sells because it is a big part of who we are. I don't see any reason to believe that social media will lesson it's effect, I would presume it's more likely to amplify it. I also think that most selling using sex is far from aggressive, It's more subtle and better thought out than that. For me, that's a male perspective?

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