Why Your Business Should Start Podcasting

Why Your Business Should Start Podcasting - http://egonetcast.com Avatar Posted by lyceum under Social Media
From http://egonetcast.com 3034 days ago
Made Hot by: DigiTechBlog on August 14, 2013 6:00 pm
By Daniel Adetunji:

According to Comscore statistics, males between the ages of 18-24 more likely download podcasts via Itunes… I was amazed at a report by Mediaweek. It was estimated that podcasting generated over $400 million in Ads in 2011, and the doubled has tripled in 2013.

According to a 2012 Edison research research study, podcasting has grown by 120% since 2006 and the number of people indicating that they’ve listened to podcasts has grown by over 200%. This clearly shows that podcasting is fast becoming the easiest way to consume information ON THE GO.

Podcasting is the new wave of the future. And it has come to stay. If you’ve not been recording podcasts, here’re 5 reasons why I think you should start podcasting:


Written by tcamba
3031 days ago

Wow! I never thought podcasting as an in thing. Honestly, podcasting probably isn't known here in our place. I do believe podcasting is a great way to enjoy your time stuck in traffic!

Written by lyceum
3029 days ago

Teepu: Thanks for your comment. I often listen to podcasts during my weekend walks. Please feel free to send me a note with tips on podcasts from .PH.

Written by HeatherStone
3035 days ago

Hi Martin,

As you know, Small Business Trends recently reported there are now more than 1 billion podcast subscribers at Apple's iTunes store. That's a pretty impressive number all by itself. And it doesn't even include all the podcasts out there. It should also be noted that this is only the number of subscriptions so it probably doesn't get anywhere near the number of actual podcasts consumed.

Written by lyceum
3035 days ago

Heather: Thanks for commenting! Yes, it is an impressive number. I wonder what would happen with the subscription number if music services like Spotify would start with listing podcasts.

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