BizSugar.com › Social Media › Why Your Employees Should Be Involved with Social Media

Social networking is an extremely powerful marketing tool that companies should be taking advantage of, and they should be using their employees to do so.

Who better than your employees to assist with the social networking of the company? They are the experts and the voice of the company and industry. By allowing key employees to become involved with the social networking you are building brand awareness, managing your company’s image, expanding into new markets, creating potential business opportunities, inspiring and driving innovation, and increasing customer loyalty, among many more.