BizSugar.com › Social Media › Why your Instagram Engagement Dropping: Top 4 reasons and what you can do about it

In the competitive market of social media marketing, an endless amount of content is published every minute, with over a billion users, including content creators and businesses, striving to stand out.

This is especially evident on Instagram, currently one of the most popular social media platforms. However, we’ve seen that some brands are experiencing a sudden drop on their instagram engagement and this is a challenge they need to face and resolve if they wish to keep growing and maintain their exposure.

In this article, we’ll explore possible reasons why engagement may be dropping on your Instagram account, and the strategies you can implement to help bring it back up.