BizSugar.com › Social Media › Will B2B social media work for your business?

Some may question how effective B2B social media can be for small and medium-sized enterprises (SMEs).

This scepticism is understandable. Check out any recent research on businesses and social media networking (SMN) and you’ll find a pretty common attitude. Business leaders still tend to think of social media as something for the consumer-facing, business-to-customer (B2C) environment.