BizSugar.com › Social Media › Will Twitter’s New In-Stream Promoted Tweets Benefit Businesses?

Twitter announced on Thursday that it will be rolling out and testing a new phase in its Promoted Tweet service, allowing a select group of businesses to run informative tweets directly into followers’ timelines.

This new initiative is a major move for the popular social network, especially considering that before this week Promoted Tweets only showed up in Twitter search and along the sidebar as promoted Trending Topics. Now, businesses will have first dibs on the top spot of their followers’ feeds.