BizSugar.com › Social Media › Your Guide to starting a blog the right way Week 5 - Writing for the web by Pilar Galiana

By now you should have a nice list of blog topics and you are likely eager to get started, but before you do, I need to remind you to write for the web. The best part about writing for the web is that shorter is better. Web users are active - by that I mean they quickly scan content and move on - often in 15 to 20 seconds! They also question the credibility of much of what they read on-line. If you follow the tips below, you will be creating scanable and credible content that is perfect for your blog audience.