BizSugar.com › Startups › ‘Pull’ Customers to Website, Don’t ‘Push’ Messages

Traditional marketing says you have to “push” your message out to customers, over and over again, to get you remembered. A more effective approach in today’s Internet and interactive culture is to use “pull” technology to bring customers and clients to your story. You pull people in by providing new content with real value on your website at least every few days.