BizSugar.com › Startups › “Me” or “We”: Is Presenting A Fake Front Better For Your Business?

When you start your own business you have to be confident and at some point between believing in your idea and putting in the hours to make it work, you have to make some decisions about who your message comes from. Will it be “me” or “we”?

You know that you’re the only one making all the wheels turn but do you want your clients to know that?

There are benefits and challenges to both approaches but your answer to “we” vs “me” question can dictate how your target market will engage with your business.