BizSugar.com › Startups › 10 Ways to Ensure Creative Ideas and Results at Work

Creativity in business is the key to innovation, and in this era of rapid change, can mean the difference between your long-term business success and failure. Unfortunately, in my role as a business advisor, I still find too many owners who fall into the rut of rejecting creativity to minimize change and keep costs down. They don’t realize that it may be keeping revenues down as well.