BizSugar.com › Startups › 4 'Running Lean' Tips To Avoid Startup Product Failure

By Donncha Hughes

A new business is easier to start in modern times relative to ten or twenty years ago. Startups are becoming an engine for economic growth across the world. But there is a problem. Startups firstly consume a lot of resources – time and money. And most startups (products) fail.

Ash Maurya’s book ‘Running Lean‘ will help you to manage the biggest challenge facing any startup - to avoid product failure. Eric Ries, author of The Lean Startup praises Running Lean for providing ‘practical guidance on how to put Lean Startup principles into practice’ describing it as a ‘handbook for practicing entrepreneurs who want to increase their odds of success’. In this post, I will highlight some key learning points from a workshop that I recently delivered with a group of very early stage startup promoters on the ‘Lean Canvas‘.