BizSugar.com › Startups › 5 Key Intangibles to Factor Into Your Next Business Venture

In my early experiences as a business executive and adviser, I have often seen new business investors focus primarily on the strengths of the management team, or a sustainable competitive advantage. In reality, these are core attributes for every funding equation, and while these are necessary, they may not be sufficient to make your new venture the total success embodied in your vision.