BizSugar.com › Startups › 5 Qualities That Must Distinguish Your Next Business Initiative

Every business founder wishes that he could predict whether his idea could be the "next big thing," before he spent his life savings and years of energy on it. Investors, on the other hand, typically don't even look very hard at the product or service but prefer to evaluate first the business owner, and secondly the business plan, before really looking at the solution.