BizSugar.com › Startups › 5 Reasons For Not Painting All Your Customers With The Same Brush

In my consulting practice, I find that most businesses are happy to find any customer, and will hang on for dear life to every one. Only later do they realize that some of these cost more than they are worth, or lead into commitments they can’t sustain, but no business wants to violate the golden rule that every customer needs to be treated as if they were the only customer.