BizSugar.com › Startups › 5 Unique Elements Make A Winning Selling Proposition

If you are looking for funding and customers for your new business, you need to identify your “unique selling proposition” (USP) right up front, in 30 seconds or less, to differentiate yourself in today’s information overload. That may sound obvious, but as a new venture investor, I rarely see it happening. Investor and customer attention spans are short, and both will write you off quickly.