Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques. Even those things that worked yesterday may not work tomorrow, as the market matures, the culture changes, and competitors appear with new solutions.





Comments


Written by lyceum
2535 days ago

Isn't time to "flip the funnel"? ;) Anyway, I will check out the book, Driving Demand: Transforming B2B Marketing to Meet the Needs of the Modern Buyer.



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Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!