BizSugar.com › Startups › 7 Strategies For Brand Leadership Through Influencers

These days, the influencers at the top of your business make your brand, rather than a brand making influencers of your leaders. Consider Jeff Bezos at the top of Amazon, or Howard Schultz at the top of Starbucks. They were influencers before they were a brand. You too can become an influencer through social media, videos and blogs, and people will follow you on what to buy, what causes to support, and who to vote for.