Every new baby gets a name before it is introduced to the world, and yet some entrepreneurs continue to send me business plans with TBD (to be determined) in place of a business name on the front page. They don’t realize that the name they choose, or lack of it, sets an initial perception of the business that may override all of its value. Your business name will have the same impact on potential customers.





Comments


Written by lyceum
1909 days ago

Are you sure to "Skip the new wave of domain name suffixes"? I remember when I learned the "meaning" of the suffix, .io. Input - output for a tech company? ;)



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Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!