Every new business dreams of becoming the premier brand in their space, like Starbucks is to coffee, and Apple is to consumer electronics, but they have no idea how difficult that is to achieve. In fact, only 100 of the 10,000 multimillion-dollar consumer companies around the world can claim to be an “apostle brand” – one that inspires enduring trust, loyalty, and endorsement.





Comments


Written by cake
398 days ago

[Moderator’s note: removed spam comment. ^ML]



Written by pvariel
399 days ago

Hi Marty,

Thanks a lot for this informative post.

A lot of things to pick from this post.

I really astonished at #3 Always welcome a customer’s scorn as a gift.

That's indeed a new concept.

I am bookmarking it for my further reference.

Keep writing

Best Regards

~ Philip



Written by lyceum
400 days ago

Plenty of food for thought in this post!



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Share your small business tips with the community!
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Share your small business tips with the community!