BizSugar.com › Startups › 9 Steps To A Balanced Business – Purpose vs Execution

I’m a big proponent of building your business based on a higher purpose, rather than financial gain alone. Today I find that some entrepreneurs, are putting all their focus on a social or environmental cause, and perhaps naively expect that purpose alone will lead to a sustainable business. The reality is that purpose must be balanced with execution for long-term survival.