BizSugar.com › Startups › 9 Strategies for Capitalizing on a Derivative Business Opportunity

As an adviser to small businesses and aspiring founders, I often hear the myth that all new businesses must start with a disruptive idea. I have to disagree. I believe the best new venture founders start by finding a large opportunity, and only then do they use innovative ideas to deliver on that opportunity. The best opportunities are recognized from painful needs, plus a growing population of customers with money to spend.