BizSugar.com › Startups › Ask Shannon: Niche Narrowing Strategies?

Question: ”In order to narrow my niche, what do you think about making inquiries via Reporter Connection about overwhelm for various niches, writing articles, and seeing what reaction they generate?”

- Dr. Monique Y. Wells, Understanding Time Management, Paris, France

Shannon’s Answer: Monique, thank you so much for your question! First of all, thinking about ways to narrow your niche and get really targeted with your marketing is a great plan. Too often entrepreneurs try to be everything to everyone, which leaves their marketing messages rather unfocused. Contrary to what new entrepreneurs might think, directing your marketing strategies on a narrow niche actually makes attracting clients much easier.

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