BizSugar.com › Startups › Can\'t find a pain point? There\'s another way to find your biz idea...

I’ve noticed entrepreneurs will see a big problem in the world and they’ll create a business to address the pain point and capitalize on it. Today’s guest says he explicitly did not do that. He put down a list of criteria for what he wanted in a business and started thinking of businesses that fit. That’s what today’s interview is about.