BizSugar.com › Startups › CatalogChoice: Merging Online and Off

Catalog Choice operates a deceptively simple service: if you get too much junk mail (the physical kind — not spam), you can go online to the Catalog Choice website and opt out. That move between the offline and online requires some special consideration. The site was acquired by TrustedID in 2012. Scott Mitic, the CEO of TrustedID, sees the addition as a valuable part of the company’s identity protection and privacy services.